DIANNA STAMPFLER has been referred to as one of the most motivated, energetic and passionate leaders in the tourism industry, with some 20 years of marketing, public relations and media relations experience.
She launched Promote Michigan in August, 2004 and has successfully established herself as an independent marketing representative for an impressive list of clients including Traverse Tall Ship Company, The Homestead Resort, ShowSpan Inc. (including Grand Rapids International Wine & Food Festival, Michigan International Auto Show and Grand Rapids Boat Show), Michigan Apple Committee, Association of RV Parks & Campgrounds – Michigan and Michigan Brewer’s Guild.
In January 2008, Dianna was named Executive Director of the Kent County Lodging Association. She also sits on the board of the Allegan County Tourist Council and the Ferris State University Hospitality Advisory Board, as well as being part of the inaugural committee establishing the Michigan Culinary Tourism Alliance.
Dianna hosts two programs, Destination: West Michigan and West Michigan Weekend, on WAKV AM980 in Plainwell. Each month, she is a guest on Travel Talk with Shelley Irwin on WGVU Public radio and is a frequent guest on The Travel Queen Show, broadcast on the Michigan Talk Network and WOOD Radio in Grand Rapids.
Her freelance writing appears in each issue of Michigan Blue Magazine. Over the years, she’s been published in Grand Rapids Magazine, Grand Rapids Family, Michigan Wine Country, Country Lines, Taster’s Guild International Journal, AAA Michigan Living, MiLifeMiTimes, Michigan Travel Ideas, Lake Michigan Travel Guide and Michigan Home Resource Guide. She’s also an established blogger, contributing to a handful of sites.
Prior to launching her own consulting company, Dianna served as the marketing and media director for the West Michigan Tourist Association. During her seven years with WMTA, she developed the organization’s promotions department, garnering more than $3.5 million in accumulative media coverage for the association and its nearly 1000 member properties, events and communities. She has been referred to as a cheerleader for Michigan travel and tourism. Her most noted accomplishments were 2004 segments that aired on The Today Show and CBS-2 (Chicago). In October, 2003, the American Marketing Association ran a cover story in their monthly newsletter called “Take This Job, Love It!” which featured an interview with Dianna.
From 1991 to 1997, Dianna was the community relations coordinator at Otsego Public Schools, also serving as the middle school student newspaper advisor and middle school chairperson for the Michigan Interscholastic Press Association at Michigan State University’s School of Journalism.
During her college years at Western Michigan University in Kalamazoo, Dianna worked at the Western Herald student newspaper as a copy editor and was also a news broadcaster at WQXC. She received her Bachelor’s Degree in Communications & English w/emphasis in community journalism in 1991.